1. Introduction
Welcome to E Station SG ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (estationsg.com), place an order, or interact with us in any way.
By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.
2. Information We Collect
2.1 Personal Information
We may collect the following types of personal information:
- Identity Information: First name, last name, username, or similar identifiers.
- Contact Information: Email address, telephone number, delivery address, billing address.
- Financial Information: Payment details (processed securely through our payment providers).
- Transaction Information: Details about orders you have placed, products purchased, and payment history.
- Technical Information: Internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
- Profile Information: Your username and password, purchases or orders made by you, your preferences, feedback, and survey responses.
- Usage Information: Information about how you use our website and services.
- Marketing and Communications Information: Your preferences in receiving marketing from us and our third parties and your communication preferences.
2.2 Cookies and Similar Technologies
We use cookies and similar tracking technologies to collect information about your browsing activities and to distinguish you from other users of our website. This helps us provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy section below.
3. How We Collect Your Information
We collect information through the following methods:
- Direct Interactions: When you create an account, place an order, fill out a form, subscribe to our newsletter, participate in a survey, or communicate with us.
- Automated Technologies: As you navigate through our website, we automatically collect technical data about your equipment, browsing actions, and patterns.
- Third Parties: We may receive personal information about you from various third parties, such as analytics providers, advertising networks, and search information providers.
4. How We Use Your Information
We use your personal information for the following purposes:
- To process and deliver your orders, including managing payments and collecting payments.
- To manage our relationship with you, including notifying you about changes to our terms or privacy policy.
- To administer and protect our business and website.
- To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
- To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.
- To make suggestions and recommendations to you about goods or services that may be of interest to you.
- To comply with legal obligations.
5. Disclosure of Your Information
We may share your personal information with the following parties:
- Service Providers: Third-party service providers who perform services on our behalf, such as payment processing, delivery services, IT services, and marketing services.
- Business Partners: Trusted third parties with whom we collaborate to offer products or services.
- Legal Authorities: Law enforcement agencies, regulatory bodies, or other public authorities when required by applicable law.
- Professional Advisors: Accountants, lawyers, or consultants in connection with professional advice we seek.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of the transaction.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
6. Data Security
We have implemented appropriate security measures to prevent your personal information from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. We limit access to your personal information to those employees, agents, contractors, and other third parties who have a business need to know.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
7. Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
8. Your Legal Rights
Depending on your location, you may have the following rights regarding your personal information:
- Right to Access: You may request access to your personal information we hold.
- Right to Rectification: You may request that we correct inaccurate or incomplete information about you.
- Right to Erasure: You may request that we delete your personal information in certain circumstances.
- Right to Restrict Processing: You may request that we restrict the processing of your information in certain circumstances.
- Right to Data Portability: You may request to receive your personal information in a structured, commonly used, and machine-readable format.
- Right to Object: You may object to our processing of your personal information in certain circumstances.
- Right to Withdraw Consent: You may withdraw your consent at any time where we rely on consent to process your personal information.
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
9. Children's Privacy
Our services are not intended for children under the age of 16, and we do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will delete such information from our systems.
10. Cookie Policy
10.1 What Are Cookies
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.
10.2 Types of Cookies We Use
We use the following types of cookies:
- Essential Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
- Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
- Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
- Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.
10.3 Managing Cookies
You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
11. International Transfers
We may transfer your personal information to countries outside of Singapore, which may have different data protection laws. When we do so, we ensure a similar degree of protection is afforded to your information through appropriate safeguards, including the use of standard contractual clauses approved by the relevant authorities.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this page with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
E Station SG
5 Phillips Street
New Maryport S6 1WR
Singapore
Email: [email protected]
Phone: +44 908 681 5473
